By Niandra Conrad, Home Hero News
Key Quote: “Be confident in knowing your worth. Show up with the attitude that you are the company they need.” – Jessica Diaz, Brightspark Cleaning Service
Jessica Diaz, owner of BrightSpark Cleaning Service LLC, exemplifies the entrepreneurial spirit with her passion for creating clean and welcoming spaces. From humble beginnings as a stay-at-home mom looking for flexible work, Jessica has grown her business into a trusted name in residential, commercial, Airbnb, and real estate cleaning services.
Jessica started her business nearly 20 years ago in Pennsylvania. What began as a way to earn extra cash while homeschooling her children quickly evolved into a full-fledged business. “I wanted to show my kids that I could be a businesswoman and be independent,” she shares. The flexibility to be present for her family while also running a business was a significant motivator for her. Initially, Jessica relied on simple marketing tactics, such as posting flyers in local gyms. This approach helped her secure her first few clients, setting the stage for word-of-mouth growth. She recalls, “Back then, it was easier to get clients because there was less competition,” highlighting how much the market landscape has shifted over the years.
The business landscape has changed dramatically since Jessica first started. The COVID-19 pandemic saw a surge in new cleaning businesses, increasing competition and driving down prices. Jessica notes that many new businesses don’t have the same overhead costs or experience, allowing them to offer lower prices. This has made it challenging for established businesses like hers to maintain market share. Despite these challenges, Jessica has not shied away from adapting her strategies. She emphasizes the importance of a strong social media presence to stay visible in a crowded market. This shift has required her to delegate more tasks, such as social media management and website development, to family members who are more tech-savvy. “It’s a different world now; you have to be seen online to stay relevant,” she explains.
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Recently, Jessica made a significant move to Florida, where she is effectively starting her business from scratch. Partnering with a lifelong friend, she is working to establish BrightSpark Cleaning Service LLC in a new market. This involves setting up at open houses, networking with real estate agents, and exploring local advertising opportunities. Jessica describes the experience as starting the business all over again, with unique challenges and opportunities. “It’s a totally different ballgame here in Florida. I feel like I’m starting the business all over again,” she admits. She is committed to building a new foundation for success, prioritizing quality of work, customer service, and building strong relationships with clients. These principles have been the cornerstone of her business, ensuring long-term success and client loyalty.
Hiring the right people has always been a critical part of Jessica’s strategy. In Pennsylvania, finding reliable help was challenging due to the rural setting. However, in South Florida, she finds a larger pool of potential employees. Jessica’s hiring process includes thorough background checks and ensuring candidates are a good fit for the company’s culture. “It’s not just about skills; it’s about finding people who align with our values,” she says. This careful selection process helps maintain the high standards that BrightSpark Cleaning Service is known for.
Jessica advises others in the cleaning industry to be confident and know their worth. “Show up with that face, like, I am the company you want,” she says. Building strong relationships with clients is also crucial. “It’s not just about cleaning their house; it’s about building a relationship,” she emphasizes, highlighting the personal touch that sets her business apart. This approach has not only helped her retain clients but also garnered numerous referrals, which is essential especially in a competitive market.
Looking ahead, Jessica aims to grow her business significantly in Florida, targeting both commercial and residential clients. With a mix of traditional and modern marketing strategies, she plans to continue expanding BrightSpark Cleaning Service, eventually stepping back from day-to-day operations.
Jessica Diaz’s journey is a testament to her resilience and adaptability. From starting a business for flexibility to navigating the complexities of a post-pandemic market, her story is an inspiring example of how determination and innovation can lead to success. She reflects, “It’s been a long journey, but every challenge has made me stronger and more determined to succeed.” Her advice to aspiring entrepreneurs? “Be extremely confident in knowing your worth and present yourself with the belief that your business is the best choice for clients.”
Jessica Diaz’s story is not just about business success; it’s about personal growth and the power of determination. Her journey underscores the importance of adapting to changing times while staying true to one’s core values. As she continues to expand her business and explore new opportunities, Jessica remains committed to providing exceptional service and building lasting relationships with her clients.
