By Niandra Conrad, Home Hero News
Key Quote: “The secret to establishing relationships is to make yourself valuable for reasons beyond just what you sell.” – Travis Bowling, TJ Bowling Construction LLC
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In the world of roofing and construction, Travis Bowling stands out not just for his expertise but for his unwavering commitment to his craft and his clients. As a key representative for ARP Roofing, Travis’s journey is a testament to hard work, adaptability, and the power of personal relationships.
One of the most striking aspects of Travis’s approach is his use of new technology to streamline his day-to-day operations. He emphasizes the use of a specialized software designed for roofing companies that allows him to conduct a thorough roof inspection in just 45 minutes and provide an on-the-spot quote. This efficiency is revolutionary in an industry often bogged down by time-consuming estimates and paperwork.
Despite his embrace of technology, Travis believes strongly in the importance of foundational knowledge and experience. For those looking to break into the roofing business, his advice is straightforward: “Work for another company in sales and understand everything you can before going out on your own.” His own experience includes two years of apprenticeship, which he considers invaluable for gaining the skills and insights necessary to navigate the industry’s complexities.
Travis’s dedication to learning and improvement extends to his marketing strategies as well. While he acknowledges the potential of digital marketing, he champions a more personal approach. His involvement with Blue Collar Connect, a network of 75 trade companies, exemplifies this philosophy. This network has provided valuable connections and has been a significant source of referrals. One innovative method he employs is hosting networking events. He hosts events where trades companies and realtors collaborate together. This face-to-face networking builds trust and fosters a sense of community, generating numerous leads and solidifying his reputation in the industry.
Looking to the future, Travis’s goals are centered on growth and networking. “Networking and relationships are what I’m focusing my energy on,” he emphasizes. Actively involved in Blue Collar Connect and other professional groups, he continually expands his network and enhances his business through these connections. His approach blends traditional values with modern techniques, ensuring he stays ahead of the curve while maintaining the personal touch that sets him apart.
A significant aspect of Travis’s business strategy is his unique sales approach. He tailors his interactions to each customer, using a mix of behavioral science and genuine rapport-building. “I’m not salesy,” he explains, focusing instead on understanding his clients and building trust. This method not only helps close deals but also ensures customer satisfaction and loyalty.
Travis also highlights the importance of hosting educational events for other professionals in the field. “I’m the only roofer in San Antonio to offer insurance agents continuing education credits,” he says, demonstrating his commitment to industry leadership. By providing valuable education to his peers, he strengthens his professional network and establishes himself as a knowledgeable and reliable resource. These educational events cover a broad range of topics relevant to construction and home services, further solidifying his reputation as a leader in the industry.
His dedication to education and relationship-building extends to his community involvement as well. Travis often participates in local events and charity work, using his skills to give back to the community that supports his business. “It’s about more than just making a profit,” he states. “It’s about making a difference.” This commitment to community service has endeared him to many and has helped build a loyal customer base that values his contributions both as a businessman and as a community member.
Travis’s journey is a masterclass in balancing innovation with tradition. His use of advanced technology streamlines his operations, making him a leader in efficiency. At the same time, his commitment to personal relationships and hands-on experience grounds his business in trust and reliability. He emphasizes not just networking, but the creation of a quality referral network that will bring lasting business.
As Travis continues to build his business, his core philosophy remains unchanged: hard work, learning from others, and prioritizing relationships. It’s a simple yet powerful formula that has driven his success and will undoubtedly continue to do so in the years to come.
